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Upcycle-It :: Turn Waste into New

Upcycle-It is my initiative to create awareness among people for sustainable lifestyle and Waste Management. After being part of Sustainability museum called Suseum, I was more interested in waste management and I wanted to be a part of this Green revolution in making the change / difference. This interest of mine towards waste management made me the founder of “Upcycle-It”. Upcycle-It is all about turning household waste materials into new – as we say ” For the amount of waste you throw, we provide you a solution”. 

Upcycle-It is getting recognized by the media and I am looking forward to continue the effort and make a difference in more people. To know more about Upcycle-It |

I got featured in Times of India – Chennai times for World Environment Day as an Upcycler on 05.06.2016 .. Buy less ReUse more.. If not Upcycle it ..HAPPY WORLD ENVIRONMENT DAY. ..



Times of India for Ayutha Pooja Special on Upcycling.


I gave an interview on Chennai LIve Radio FM a day before Diwali on Upcycling.

I got featured in Dhina Thanthi English paper called DTNext for Upcycling and my initiative UpcycleIT.. Date : June 26, 2016.

Suseum :: The Sustainability Museum

Suseum Hindu

Suseum – The Sustainability Museum is the worlds one of a kind Museum for Sustainability and i was in the Planning and Execution of the Museum. Initial idea was by our Director Mr.Narasimhan Santhanam ( EAI ),we out of interest took over that idea and worked on it, Before us  the idea was given to few other people who were Bio-techs and other related sectors who were’nt interested in working on it. We from computer science and electronics background took the idea and worked on it and made it a big success.

Suseum is one stop for Sustainability – its all about Sustainable Lifestyle, Waste Management, Renewable Energy, Waste to value , Composting, Vertical Gardening and Square foot garden. In Chennai lot of people complain about space to have a garden, they live in apartments where they have limited space to have a garden. At Suseum we give every one a solution with what all they can do in a little space. Every individual plays a major part in Society, we tell you what all an individual can do in their homes and make it an Eco-friendly home. Be it Waste management, composting, Gardening we tell them in simple ways to practice at their homes. Kids are our main focus and we target them because its easy to shape their minds than the adults.

Suseum was press released on December 15th , 2013 Young world which went all over India and we had visitors from all over the globe. To name some T.L Shankar IAS, Kumar Deepak UNEP and few more .. This is an achievement for me and lot more coming on the way. Thanks for reading.

Green Labs :: Promoting Gardening Initiative to Schools

Green Labs is initiative to take it Schools and promote Gardening with kids. Green Labs is an idea got selected on Bhumi icubed 2014 with other 429 ideas, it was initially formed by Uma Shunmuganathan. She visited Suseum and we came to know each other from there we started working in Green Labs as a team now. Green Labs is a team of young professionals from various sectors working forward to promote Gardening.Green Labs was featured on Hindu-Downtown after winning Bhumi – icubed2014 .


Second Life :: Virtual world – Showcased Designer

umadotcSecond Life is an online virtual world developed by Linden Labs.My avatar was named Austina Magic. I was managing two virtual islands and i had a store named Arya Boutique selling Ethnic Indian outfits designed by me. I was a showcased Designer by Linden Labs, my store was listed in Destination guide. Apart from store i was building an entire community inside second life with virtual club and a mall, i was also building virtual buildings inside second life.

Showcased Designer :  Secondlife

Clothing Blog : Flickr Album

Apart from Designing clothes and Building i was very much interested making virtual content online, that made me own a channel with more than 4 Million Views

YOUTUBE :: Staymagic umadotc